Question:
"The relationship between media & audiences is changing drastically" Discuss.
I agree
Plan:
Intro: "The relationship between media & audiences is changing drastically" In my view, I believe this statement is true in a lot of senses and can be backed by the media ecology theory which aims to describe ways in which diverse media environments shape today's society and our everyday lives. And the central premise of the theory is that the communication content doesn't exert nearly as much influence as the medium of communication itself does.
- Mc Luhan who worked on media theory concluded that media is what the message is and that the medium is the technology used to get this message across.
- This could show that our environment inevitably affects how we would interact with media and our perceptions of it. COVID-19 is an example of this and how our environment (lockdown) has affected how we perceive and now choose to view media.
- Stats on the increase of subscription video on demand (SVOD) and decrease in the use of theatres. Also mention/ talk about the surge in content spending, and how TV budgets have continued to soar.
- Disney and other production companies now doing simultaneous releases on SVOD and in theatres. This has affected box office numbers. Mention Scarlet Johanson and how she is suing Disney for releasing Black widow on Disney + premium access at the same time as box office release affecting her salary which was dependant on box office numbers.
- Fragmentation has a big effect on this as well, with the "nuclear family" no longer sitting down and watching TV/movies together anymore, rather they are watching on multiple devices at the same time watching different things. Mention the stats, examples, etc...
- Piracy can be included as well because of the increase in piracy and different movie piracy sites being created, there is an increase in people watching pirated films rather than watching at the cinemas and on SVOD especially with a big increase during lockdowns. This is contributing to SVOD and theatres losing out on quite a bit of money especially theatres because of piracy causing viewers to enjoy watching from home and it being much cheaper or even free a lot of the time and can be easier waiting a little longer for it to release online than going to the original release in cinemas.
- "Audiences becoming producers" Movie and Tv studios have started to seriously listen to their audiences/ viewers more and even getting audiences to help or change parts of movies because of the movement to get the best content to viewers.
- Henry Jenkins "Fandom Theory" One of the ways in which "The relationship between media & audiences is changing drastically" Discuss. is summed up in Jenkins fandom theory. Stranger things is an example.
- Another thing to add to Jenkin's "Fandom Theory" is how a fan made a different scene in addition to one of the scenes in "The Mandalorian" to replace it with something they thought suited the episode more than what Lucasfilm/ Disney did. This ended up in Lucasfilm/ Disney seeing his video/ work and hired him. Add in when the Mandalorian came out, Creator, find out a bit more information to add to the essay.
- We can see/ notice that the line between Tv & movies is blurring more and more. Examples that can be used are "The Mandalorian", "Loki" series, and even the "Wandavision" series as well.
- Shirky's "end of audience theory" pretty much says, audiences have changed due to the internet (web 2.0) and the ability for audiences to create their own content at home thanks to the lower cost of technology. Audiences are no longer just consumers but also producers, which shirky coined the phrase "prosumers".
- There are no longer any passive audiences due to new technology.
- People want to be able to comment & give feedback & interact with the media they are taking in.
Link to the fanmade version of "The Mandalorian":
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