Livingston & Lunt Media theory notes

• Regulation of all media products is hard  
• Hard to decide what rules there should and shouldn't be 
• Rules at the moment are to stop the audience from harm, to stop the audience from being offended. For protection especially for children and young people.
• Regulators have to try and balance protecting people and offering them choices.
• Regulation is much harder now due to technological advancements, downloading streaming, piracy, youtube, etc... means people can bypass controls like age restrictions. 
• The largeness of the internet makes it impossible to control it.
• powerful companies can avoid regulation because they have the money and power to do so.