Social Media Research

Task 1:

For our social media page, we have decided to use Instagram over Facebook this year. There are few reasons for this choice and these are...

- There are around 1 billion daily users.

- The biggest age bracket is 25-34 at 33.1% which is larger than Facebook's which is only 26.3% 

- There are also more females using Instagram (57% of users) which is more of our target audience and on Facebook, there is actually a larger % of men using it out of the people who use Facebook. (56%). 

- The growth of Instagram is actually faster and more widespread than Facebook so it will soon overtake it, from the predictions.

- There is also a larger % of the younger age group using Instagram rather than Facebook which is more of a target audience we are aiming for, and Facebook is seen as a more "boomer" social media platform. 

Although there are things pointing to using Facebook we chose Instagram instead. Some points that could have influenced us to choose Facebook are...

- Despite ongoing controversies, “apocalypses” and ever-emerging competition, Facebook still remains the most-used and engaged social platform. 

- Due to Facebook’s sheer size and engagement rate, it makes sense to advertise there in some way, shape, or form (even if that means cross-posting).

- In fact, Facebook's ad revenue and general usage have been up in the midst of COVID-19. Again, the platform remains many people’s “home base” when it comes to social media.

Here are 2 graphs of Facebook and Instagram's distribution of user's worldwide, by age bracket:

Facebook:

Instagram:

This shows the massive difference in the amount of usage for young users, which is our main target audience and this is just to back up the fact of the number of users in the respective age groups.

Another graph I have used to put my point of using Instagram over Facebook...

This shows the massive difference in teens using Instagram in the U.S. which is where the biggest market predominantly is.

Some more points on why I have chosen Instagram:

- Instagram’s user growth has been steady and consistent, especially among the younger crowd.

-Building on the point above, Instagram’s users are among the most dedicated in terms of how frequently they log in.

-The sheer number of app downloads signals the importance of mobile optimization for your Instagram Marketing strategy.

Another graph:

Here is a graph showing that it may be better to use Facebook for Social Ads, but the data for everything else gives us the sense to use Instagram.