1. How do your products represent social groups or issues?
- I believe that my product does get across social groups and issues, as you can see in the music video that the young girl as she is young she is all happy and following her mum's good guidance and as she gets older she obviously strays from these ideals and realizes how she is wrong and is all messed up and regrets this, this is shown through the flashbacks of Armone and the mum which have happy themes, etc... and then the viewer is shown a much less happy girl as she has grown up and this is also often what we see nowadays with people growing up, they are taught everything not to do and how to act, etc... but yet they still end up in a mess as they grow up because they choose to stray from those beliefs
- We also used the implementation of a white girl as our main character/ singer because she would usually be portrayed as a perfect child/ girl and this being contrasted is actually sometimes the case in life, just because someone is a certain race they shouldn't be labeled a certain way.
-The main plotline of our narrative music video is to target a younger age group who constantly face these challenges, and loads of youth within the twenty-first century are troubled with and face depression and anxiety constantly, thus by focusing on a subject that they tend to live with and feel could be a great way to get their attention, as they'll be able to relate to the video or apprehend somebody WHO is also going through an equivalent and common issue.
- Also we kept the theme of growing up in it, as this is something everyone goes thru and will be able to relate to.
3. How do your products engage with the audience?
-The video contains both stage performances as well as storyline shots. The memories of the little girl and the mum almost act as flashbacks within the mind of our main character like we can see what she sees and have that prior knowledge for why she is now in so much pain. This can help to connect with our audience on a deeper level as if they are going through what she is going through.
-Because we have chosen to target a younger audience we have made our music video available on different platforms such as Youtube and Vimeo, which a lot of young people in this generation know how to use, making it easier for them to access and engage with for example, like, share or leave a comment.
- I have also used a cool VHS tape kind of after-effect onto the shots of when she is younger with the mum as it makes those shots look older and a little more realistic also because it is something a bit different and not often used in something like a music video so it could also interest them, also most kids or people in the age bracket we are trying to target will most likely not know what this is and it will give a cool feel to it so they will again be intrigued.
4. How did your research inform your products and the way they use or challenge conventions?
We chose to do a narrative-based music video, we included the main story that was not too hard to follow as explained in our focus group. This is a typically seen thing in a lot of current music videos as it gives the audience something to watch and take interest in. It is also in my opinion the easiest theme to cover when filming your own music video.
-Pop music videos often have a lot of close-ups and mid-shots when filming. Our footage consisted of a lot of close-ups because of the fact that we wanted to see a lot of our characters' emotions and we thought that is best portrayed if you are close to their face and can see the picture of how they feel. This only added to the music video as it became more clear of what type of music video this was and instead of focusing on the external we wanted to draw more attention to the internal.
